Macon is a Puzzle
2. Realize Cooperation is powerful – You can work within your business community to see great results. Once we came up with the idea for our time machine based outdoor puzzle adventure game we reached out to community based organizations to help garner support for it and build a word of mouth campaign. This turned out to provide value for all involved. It gave us an opportunity to build some inital buzz, educate others about our offerings, and it was a clear statement to our community of gamers and local business owners that we care about them. An idea for your business might be to find a complementary organization and shoot them an e-mail saying something like “Hey Judd, I know 2020 has been a whirl-wind. As we move toward 2021 would you like to partner together and provide a value that will stimulate both our businesses? I am looking forward to brainstorming with you. Please, let me know. All the best, – Brandan” . This type of casual email is relaxed, projects confidence and will likely keep a door open for others to work with you. We partnered with our local Macon tourism group, downtown growth organization NewTown, and others who could see the reward if our project went well.
3. Be Critical –Anyone ever tell you that you can be your worst critic? That is true but what is also true is that you can also be too in love with your project to see it’s flaws. Afterall no-one likes to hear that their baby is ugly right? We story boarded our new game and came up with what we thought would be good. Then looking at it we needed to make a game that was thematic with a futuristic appeal. We drafted so many designs and while doing this I remembered something I was taught at Disney University when I was a Castmember. Walt Disney use to push the bounderies of his team to inspire creativity and grow a small project to a big one by simply asking his team to “Plus it” which by the way is where the name “Disney Plus” comes from. You see by doing this you keep pushing the bounderies of what you were once comfortable with. The business lesson here is that if you do the impossible there will be less competition. So after throwing away multiple draft for our game we took our own advise to HELP OTHERS (problem solving for others) and Cooperate with specialist. We enlisted the assistance of an aircraft engineer to help us build a time machine after we 3D modeled it in a CAD program. We then asked a friend who is a dentist to help us with making molds for the aesthetics which gave the product a hollywood movie set like feel. Next we knew we wanted to make an impact and grow with technology. So we learned to use game design software to implement augmented reality, we studied hard and learned about artificial intelligence, geolocation and app making. This really could be a whole other post topic about things business owners and leaders need to start doing to stay ahead in 2021. I digress. To make sure we had a polished product we than asked a friend who specializes in APP production and is known throughout the world for some of his creations to help us work out some kinks. The end result? We got a product that we are very proud of from every angle by being a hyper-critical approach in the begining and not being content with what felt comfortable.