Think of engagement as a way to activate your people. Here is how we do it.
1. Communicate a purpose: Your job as a leader is to inspire. Every new hire at Situation Room sits down with one of our co-founders who will talk with them about how our company started and where we plan to grow in the future. We strive to make meaningful memories that will be shared. To illustrate this I tell a few stories of our customers experiences. I once had a father and daughter come play the escape room and you could tell the parents were going a tough time (maybe divorce?) and the teenage daughter obviously blamed her father showing significant strain in their relationship. However, the experience they had at Situation Room brought them closer together they left laughing and in good spirits. Our game had improved their communication. That day Situation Room was responsible for creating a successful “daddy-daughter-day”. The point is that we bring people together and help them carve out niches in their life story that may not have happened if our services were not available. Our games can be a mechanism for fun, healing, communication and understanding. We do more than entertain. We make memories.
2. Set goals your team wants: A while back we had a goal of increasing our online reviews. Everyone would tell us how great their experience was but we had very few reviews online. We knew that good reviews would increase our exposure to potential customers and drive more business. We told our game masters that our goal was to increase 5 star rated reviews. Rather than telling our game masters what type of reward they would get, we asked them what they would want. We offered ideas like pizza parties, gift cards, ect… Turns out they wanted new chairs for their work stations. This was a good idea because not only could we reward them but we could improve our business assets at the same time. This was a win-win situation. We had our goals and they had theirs. We were able to increase our reviews across multiple platforms and our game masters now run games more comfortably. All of this is to say that you should make sure you check in with your team and see what they would like because setting a goal in this manner will really get your staff engaged in your mission.
3. Take time to appreciate and celebrate: We once set a goal of booking out all our private events for the holiday season and closing every corporate deal that contacted us. One of our amazing game masters stepped up and made this happen. We were really grateful for her hard work. To be a good leader you should learn to show appreciation and celebrate awesome achievements. We knew she was not big into “great job” balloons or certificates of appreciation. So we did what fit our company culture and our employees. We had a “knighting ceremony” (see the picture!) with other employees present and we let her keep the sword to take home and bragg about. Now she has a great personal story to tell and if you see her she will tell you this is the best job she ever had. We not only make memories for our customers but we do it for the team as well.